I love everything about this product. It’s perfectly smudgy and forgiving to apply. It’s equally beautiful for a soft, barely there look or a more intense line. The shade soil is the perfect neutral brown. I particular love it in my brows, as it’s very easy to draw individual hairs and then smudge to perfection. Please make this shade permanent.

I'm a huge fan of this formula in Iron and Dusk, and I've been looking for a rich brown like this that I can use as an off-black in smokier looks. Soil is so perfectly versatile that it's been making its way into my colorful looks too! So glad I picked this one up - already made quite a dip in it!

I love a dark cool/neutral brown eyeliner, much more than black these days. This one works as a perfectly smudgeable liner for smokey looks or sheered out on the lid as a base. It's such a sick product for smokey eyes. And it's not as melty as I thought it would be, it has a good amount of grip and sets down. If I want it to be truly bullet proof, I go over it with a matching brown gel liner, or some translucent powder.

I was so, so happy to see that this brown version of the eyeliner was made available. I have the original black version and really enjoy it but often find myself wanting something a little more subtle. This brown is perfect for a more laidback everyday look. Performance is similar to the black shade - very easy to apply and work with, can be built up or sheered out, and lasts fairly well throughout the day. The formula never fully sets down so it will transfer and crease depending on your eyes and how you apply it, but the experience of applying it and the ease of removal make it a totally worthwhile tradeoff imo. I hope there will continue to be new colors launched in the future!